Saw this on my Twitter feed and thought it was a great dissection on how Facebook is inflating Likes from Click farms and direct Facebook ads (!!!) to get revenue.
Sure, every business has to turn a buck. But it’s wrong – instinctively.
All I want is to hold a great conversation with like-minded people, but these fake Likes create so much chaff that the grains and gems are effectively hidden.
What Does It Mean For Us?
Don’t buy Facebook ads unless you want silence on your fanpage.
To me – and i’m freakin’ biased – it also shows the importance of awe-inspiring and useful content (see Dissecting Viral Content: The Most Dangerous Species in the Mediterranean) and folks whom you can trust to pass it on.
No mo’ ads!